“Why it Depends”:
System Thinking in Marketing, Consulting, and Relationships
In the SEO community, “it depends” is a running joke.
In fact, everything depends on something or someone you know – and on hidden factors you might not think about yet.
This website, the blog, the new e-book, and the new Skool-community, help you to discover and celebrate systems thinking and make it become systems acting.
Introducing the concept of “Why it depends”
The e-book about the risks of the obvious and the charm of the unknown – in search, marketing, psychology, consulting, relationships, society: wherever people search for help, answers, advice, products, services, confirmation, or change…
Written by Johannes Faupel
Johannes Faupel
Marketer and Copywriter 1993-2010, Systemic Executive Coach, certified as a systemic therapist and trainer by SG, IGST:
How and when to get this e-book.
Release: December 24, 2025
Numbers of pages: 100 – 120
Format: E-book with illustrations and weblinks
Price: Pre-order the e-book before October 25, 2025: USD 17.00 / regular e-book price: USD 47.00
Worth: You might see some details in another context. This can change everything. Stay tuned.
Why buy this e-book?
You will learn how to “look” into the real-life kitchens, living rooms, bathrooms, cars, offices, and even into the bedrooms and dreams of your ICP… and help them to connect with you (for good intentions, only) and buy from you (ethically perfect products and services).
What’s in it for you?
The secrets of systemic interconnectivity in human interaction in psychotherapy, coaching, society, marketing.
The influences we face, we overlook, and we can use – beneficially, of course!
The hidden layer in communication.
Clients about Johannes Faupel
“Working with Johannes Faupel has been a game-changer for my international Consumer Goods team. His coaching on stress management, mental resilience, self-leadership and team cooperation has delivered measurable impact in a short time. Johannes combines clarity, empathy, and actionable strategies that truly empower individuals. His sessions have strengthened both personal effectiveness and team collaboration. Highly recommended for any organization facing high-paced challenges.”
~ Tobias Gröber
Executive Director Business Unit Consumer Goods Messe München, April 2025
“Mr. Faupel has conducted supervision sessions for decision-makers at the Federal Office for Migration and Refugees. Employees valued his professional and empathetic manner and look back positively on the supervisions. Mr. Faupel prepared the insights gained from these sessions very well, which made it possible to review and adjust various processes. His work is an asset to any organization.”
~ Marco Sommermann
Division 13A: Staff Qualification / Training Center / Diversity and Anti-Discrimination
Federal Office for Migration and Refugees
Frankenstraße 210, 90461 Nuremberg
“We value Mr. Faupel’s comprehensive expertise in resolving entrenched positions. He succeeds in creating a positive environment and a supportive atmosphere that enables everyone to share ideas and concerns, communicate openly, and build trust. Through his personality and approach, he achieved a lasting improvement in our team dynamics. Many thanks, Mr. Faupel, and our highest recommendations. We will draw on your expertise again.”
~ Helmtrud Abs
Managing Director, aqa GmbH – Non-profit Company for Work, Qualification and Training
aqa GmbH – Non-profit Company for Work, Qualification and Training
@ 2025 Johannes Faupel, Frankfurt/Main